Ragan's 2025 Top Places to Work in Communications: The Standout Teams Shaping Tomorrow's Workplaces
Ragan's 2025 Top Places to Work in Communications: The Standout Teams Shaping Tomorrow's Workplaces
Imagine landing a job where your ideas fuel NASA's asteroid-smashing missions and your mental health gets as much attention as your deadlines. Ragan Communications just revealed its 2025 Top Places to Work in Communications honorees, spotlighting organizations that treat communicators like superstars.[1] These winners prove that great workplaces don't just talk about culture - they build it.
Background/Context
Ragan's awards started as a way to celebrate communicators who drive employee engagement amid chaotic industry shifts. Every year, the program honors companies based on employee feedback about work approach, collaboration, wellbeing, and culture.[1]
In 2025, submissions poured in from agencies, corporations, and nonprofits, judged on how they foster innovation and support dynamic teams.[1][2] This comes as communications pros face burnout from hybrid work, AI disruptions, and constant crisis messaging - trends that make supportive environments non-negotiable.[3]
The full list dropped recently, with honorees set for a gala dinner at Chicago's Hyatt Regency on April 9, 2025, alongside Ragan's Employee Communications Awards.[1]
Main Analysis
Ragan selected a diverse class of winners, from PR powerhouses to tech giants, all excelling in employee-centric strategies. Take Johns Hopkins Applied Physics Laboratory (APL): their team led NASA's DART mission livestream, drawing 1.1 million peak viewers, while offering leadership programs, hybrid flexibility, and robust mental health support.[1]
Qlik stands out for empowering communicators with autonomy, cross-functional projects, and global reach backed by executives.[1] Agencies dominated too - 5WPR, Airfoil Group, The Hoffman Agency, The Home Depot, and Vault Communications made the cut, praised for innovation and storytelling.[1][2]
Worldcom PR Group highlighted four partners on the list: Airfoil Group, Corporate Ink, Coyne Public Relations, and Vault Communications, noting their focus on engagement and supportive vibes.[2] The expanded roster from Ragan's post-event coverage includes heavyweights like DHL Supply Chain, Merck, ServiceNow, Schneider Electric, PAN Communications, and Rational 360.[3]
Here's a snapshot of select honorees:
- Airfoil Group: Thrives on collaboration and employee-driven stories.[2]
- The Home Depot: Balances retail scale with communicator wellbeing.[1][3]
- Wise: Global fintech fostering dynamic, inclusive teams.[1]
Real-World Impact
These honorees set a blueprint for retention in a field where turnover hits 20-30% annually. Communicators at places like APL report higher job satisfaction, leading to bolder campaigns - like DART's success - that boost organizational reputations.[1]
For job seekers, this list is gold: firms like Qlik and ServiceNow attract top talent by prioritizing mental health and flexibility, reducing burnout and sparking creativity.[1][3] Businesses win too - engaged teams drive better internal alignment, as seen in winners' award-winning campaigns for events and onboarding.[3]
Industry-wide, it pushes laggards to invest in culture, especially post-pandemic when remote work blurred boundaries. Honorees like PAN Communications exemplify this with standout onboarding that keeps new hires productive from day one.[3]
Different Perspectives
Not everyone frames these awards the same way. Worldcom celebrates its partners' wins as proof of a thriving PR ecosystem, emphasizing annual honors for innovation.[2] Ragan's own coverage ties them to broader employee awards, where teams like ALSAC (for St. Jude campaigns) and Cognizant (Impact Awards events) blend internal comms with business wins.[3]
Some overlap with PR Daily's 2025 Top Agencies list - like Coyne PR, Sharp Think, and SourceCode Communications - shows agencies dominating both talent and client impact rankings.[4] Critics might note the self-reported nature of entries, but Ragan's multi-source validation adds credibility.[1][6]
Key Takeaways
- Prioritize wellbeing: Winners like APL offer mental health resources and hybrid models, slashing burnout and boosting output.[1]
- Foster autonomy: Qlik's cross-functional freedom drives innovation - apply this by empowering teams early in projects.[1]
- Celebrate agencies: Firms like Airfoil and Vault excel in collaboration; job hunters, target these for dynamic cultures.[2]
- Link to results: Top spots correlate with high-impact work, like NASA's 1.1M-viewer streams - culture fuels success.[1]
- Act now: With the April 2025 gala looming, benchmark your org against this list to stay competitive.[1][3]